دانلود فایل پاورپوینت ابزارهای بازاریاب

بخشی از پاورپوینت

--- پاورپوینت شامل تصاویر میباشد ----

اسلاید 1 :

ابزارهاي بازارياب

اسلاید 2 :

انواع تقاضا و واكنش هاي بازارياب

تقاضاي منفي: هنگامي که مصرف کنندگان به کالايي بي ميلي نشان مي دهند.
تقاضاي صفر: هنگامي که مصرف کنندگان نسبت به وجود کالا آگاهي ندارند.
تقاضاي پنهان: نيازي که توسط کالاهاي موجود تامين نمي شود.
تقاضاي رو به پايين: از رونق افتادن محصولات
تقاضاي بي قاعده: تقاضاي فصلي و يا بي قاعده

اسلاید 3 :

ماتريس 2*2 طبقه بندي دیدگاه ها

تعاملي
غير تعاملي، در برابر
–ديدگاه اقتصادي

–ديدگاه غيراقتصادي

Interactive
Noninteractive vs.
–Economic

–Noneconomic

اسلاید 4 :

طبقه بندي مكاتب بازاريابي

اسلاید 5 :

Marketing Strategies

Porter’s Generic: Cost leader, Differentiation, Niche
Innovation: Pioneers, Close followers, late followers
Growth Strategies: Horizontal integration, Vertical integration, Conglomeration

اسلاید 6 :

Warfare based strategies - This scheme draws parallels between marketing strategies and military strategies. There are many types of marketing warfare strategies, but they can be grouped into:

–Offensive marketing warfare strategies

–Defensive marketing warfare strategies

–Flanking marketing warfare strategies

–Guerrilla marketing warfare strategies

اسلاید 7 :

Offensive Marketing Warfare Strategy

Offensive marketing warfare strategies are a type of marketing warfare strategy designed to obtain an objective, usually market share, from a target competitor. In addition to market share, an offensive strategy could be designed to obtain key customers, high margin market segments, or high loyalty market segments.

اسلاید 8 :

Offensive Strategy

Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.
Find a weakness in the target’s position. Attack at this point. Consider how long it will take for the target to realign their resources so as to reinforce this weak spot.
Launch the attack on as narrow a front as possible. Whereas a defender must defend all their borders, an attacker has the advantage of being able to concentrate their forces at one place.
Launch the attack quickly. The element of surprise is worth more than a thousand tanks.

اسلاید 9 :

Defensive Mktg Warfare Strategy

Defensive marketing warfare strategies are a type of marketing warfare strategy designed to protect a company's market share, profitability, product positioning, or mind share.

اسلاید 10 :

Always counter an attack with equal or greater force.
Defend every important market.
Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. Consider the amount of support that the attacker might muster from allies.
The best defense is to attack yourself. Attack your weak spots and rebuild yourself anew.